Updated: Nielsen Business Media Head Greg Farrar Leaving

Greg Farrar

Updated below: More changes continue to happen at Nielsen Business Media, after the sale of its media brands recently: the president of the group Greg Farrar is leaving the company, Folio mag has confirmed. He had been at Nielsen for almost two decades. No word on where he is going, or who his replacement at NBM will be. More as we know more on that.

This comes as Nielsen recently sold eight of its media/entertainment related brands to a E5 Global Media, backed b yPluribus Capital Management and Guggenheim Partners.

Is this a precursor to the sale of the rest of NBM? Rival Reed Business Information U.S. has been trying to sell off its properties as well. Lotsa brands for sale, but few buyers for legacy properties these days.

Updated: NBM’s statement on Farrar leaving: “Having managed the trade show business through the economic downturn while also divesting most of the company’s publications, Greg has accomplished his goals at Nielsen and decided it is the right time to seek greater opportunities. Greg will remain during a brief transition period. During his transition, he will advise the remaining publishing assets not associated with a trade show. The newly created Nielsen Expositions trade show business will be managed by Joe Randall and David Loechner, who have are veteran Nielsen trade show executives.”


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