Condé Nast Vet Sanders Replacing Beckman As Fairchild Fashion CEO


Condé Nast is promoting Gina Sanders (image, left) to CEO and president of the Fairchild Fashion Group (FFG). She succeeds Richard Beckman, who departed the post last week to take on the role of e5 Global Media’s first CEO. e5 Global Media is the company that was formed jointly by Pluribus Capital Management and Guggenheim Partners to house the former Nielsen b2b titles, which the investment firms bought last month.

Sanders, who was previously VP and publisher of Condé Nast’s Lucky, will manage WWD and its website, as well as Footwear News, Fairchild Summits and Fairchild Books. She reports to Condé Nast CEO Charles Townsend. Her official start date is February 1st.

Sanders started her career at Condé Nast’s House & Garden and then became an advertising direct at Details in 1993. She also held executive posts at Teen Vogue and the recently-defunct Gourmet.

Condé Nast has gone through some severe cost-cutting lately after a year in which the company lost over 11,000 ad pages in 2009, according to a NYT count, amid a 25 percent industry-wide decline. The company previously expected it would be down 8,359 ad pages, or 31 percent from 2008.

With 2009 behind it, Condé Nast has been saying that ad pages have been trending upward in the first days of 2010. While Sanders’ promotion comes at a better time, the magazine industry is still likely to continue struggling through this year, though the fashion category has tended to be a relatively healthier than other segments, thanks in part to increased use of e-commerce and affiliate sales.

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