Snackable Garners $170 Million From Text-Based Games In 2009

Snackable Media's Predicto Text-Based Game

With the popularity of the iPhone and other high-end smartphones, first-person shooters, and graphics-driven games are stealing the spotlight, but New York City-based Snackable Media quietly has created a million-dollar gaming business in 2009 using the most low-tech of technology — text messaging.

Snackable’s CEO Eyeal Yechezkell gave TechCrunch the complete rundown on the business: In 2009, it sold $170 million worth of text-based games, which has jumped from $90 million in 2008 and $30 million in 2007. Snackable dolls out half of the revenues to the carriers, but still has managed to build a profitable company without ever raising any venture capital. Snackable has 100 in New York and Florida.

The games are fairly simple. The most popular, called Predicto, sends players multiple-choice questions, like

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