If any publication can build a wall, surely it’s Construction News? The builders’ industry title’ site is the latest to switch in Emap’s grand paid content drive that began in November with Retail Week.
Editor Nick Edwards has published a template piece introing the new charges: “We think it is right that as we develop our services, we provide them exclusively for the benefit of our paying subscribers as part of their subscription package.” It’s £129 with a print subscription.
In mid-December, Emap CEO David Gilbertson told me of the paid strategy: “I’d put it on plan and as I expected. We continue to fine tune. We have four up so far with more to follow in early January, so we are learning at an accelerated pace.”
Most Construction News articles are now inaccessible to non-subscribers browsing the site – but, by virtue of using Google’s First Click Free scheme, can be read for free by readers coming via Google (NSDQ: GOOG) search results.