Google TV Ads: 2010 May Be The Make Or Break Year

Google TV Ads

As Google (NSDQ: GOOG) TV Ads approaches its third birthday this April, media buyers are wondering whether the search giant is ready to throw in the towel. The initiative, which exited out of beta in the summer of ’08, has been beset by doubts from ad and media executives since the very beginning. Although the service now represents 17 cable channels, and struck data a data partnership with TiVo (NSDQ: TIVO) last year, Google TV Ads’ auction system is still working with only one pay TV provider, EchoStar (NSDQ: SATS) and a much smaller, local California cable company. So as Starcom Media Group’s Tracey Scheppach, SVP/director of video innovation, tells Mediaweek, 2010 is Google TV Ads’ make or break year.


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