NYT Round-Up: Online Real Estate Ads Go Self-Serve; Globe’s Ainsley Retires With $1.4M Package

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Although the real estate market is still in the doldrums, the NYTimes.com is laying the groundwork for a recovery with a new self-serve ad product. The Real Estate Agent Solutions platform is aimed at real estate agents with the promise of lower cost ads that they manage themselves. It also extends the site’s self-serve program. Last summer, the site opened up a self-serve ad system for businesses on its small hyperlocal network The Local, which just went through change in leadership.

Ainsley’s retirement package: In other NYTCo (NYSE: NYT) filed an 8-K detailing the $505k million payment former Boston Globe Publisher P. Steven Ainsley received as part of his retirement package at the end of last year. He had been with the company for 27 years. Ainsley stands to receive $1.4 million in total payments and vested stock compensation, tax and financial planning benefits, Bizjournal noted.

NYTCo gets educated: During the last several quarters, The Washington Post (NYSE: WPO) Co.’s education business has been the main bright spot for revenues, while the publishing side has continued its steady decline. While the NYTCo isn’t jumping into that same business, the company is expanding its three-year-old Epsilen “knowledge network.” This spring the NYTCo will begin handing out start awarding certificates to students who pay to take its online courses, instead of just offering non-credit coursework. There are four participating colleges: Ball State, Rosemont College, Thomas Edison State College, and the City University of New York, which also works withe NYTimes.com on managing The Local.

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