Cox’s Wireless Service To Go Live In March, Starts ‘Unbelievably Fair’ Ad Blitz

Cox Communications

More details about Cox Communications’ forthcoming wireless service, as the company is trying to build some buzz with a new ad campaign. The service goes live in March, in the three markets it began testing this winter: Hampton Roads, Va., Omaha, Neb. and Orange County, Calif. The first set of TV and video ads will be targeted there.

The campaign focuses on common gripes like unforeseen service charges and minutes that go to waste, promising that Cox’s new service will be “unbelievably fair.” To illustrate how “unfair” other service providers can be, Cox created fake kiosks in a mall and recorded consumer reactions to their proposed contract terms.

The company launched a new site that will serve as an information hub and storefront for the service, and the video ads are also running on YouTube. Release.

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