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Another Ad Shakeup At AOL: Seth Leaves After 90 Days For Yahoo; Fellows To Head Global Ad Products

Former YouTube exec Shashi Seth is leaving AOL (NYSE: AOL) today after just 90 days as SVP of global ad products to take a job with a Bay Area company. Seth’s departure comes at the same time as major layoffs but memos obtained by paidContent stress very personal reasons for the departure. Jamie Fellows will lead that team in the interim. AllThingsD reported that Seth is joining Yahoo (NSDQ: YHOO), which told paidContent it would have no comment.

It marks the fourth job change for Seth in the past few years. He left as head of YouTube monetization in 2008 to become chief revenue office for Cooliris, then switched to AOL September. Seth reported directly to Jeff Levick, AOL president of Global Advertising and Strategy, who announced the departure this afternoon. Even though Seth was supposed to work from AOL’s Mountain View offices, he told fellow employees that “very recent developments in my personal life have made it impossible for me to maintain an executive role that requires extensive travel.” Seth wrote of the impact the job has had “as I saw my family unravel in front of my eyes.” The new job will keep him local for now.

Seth’s hasty departure is also the latest swish through the ad revolving door at AOL, something Levick and CEO Tim Armstrong hoped to be on the way to stabilizing after years of often pointless upheaval.

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