Flurry is building up its war chest in the wake of last month’s merger with Pinch Media. The mobile analytics firm this morning said it has pocketed $7 million in a Series B round led by InterWest partners and including participation from four existing investors. Flurry is hoping to become a major player in apps analytics, which has become white-hot thanks to a surge in application consumption in recent months. The latest investment should help the company scale its business quickly as the app space continues to explode — and that will make it that much more attractive in a year that’s likely to see increased M&A activity.
Image courtesy of Flickr user quinn.anya.
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