TopTenReviews Adds $1.5 Million In Funding

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Tech-centric digital media company TopTenReviews has raised $1.5 million in its second round of funding, per an SEC filing. The money came from previous backers Highway 12 Ventures and Village Ventures, and will be used “to propel growth.”

TopTenReviews expanded late last year by acquiring the consumer media unit of Imaginova, which included three sites: Space.com, Livescience.com and Newsarama.com. The company bundled the sites and TopTenReviews.com into the TechMediaNetwork, which offers e-commerce, branded content and display options for advertisers.

The core TopTenReviews.com is also a hybrid UGC site, as it offers self-proclaimed “tech-experts” the opportunity to make money by writing up product and service reviews; all user-created content is edited by company staff.

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