The Shape Of IPTV To Come? LG Adds Orange Content To French TVs

More developments in the connected-TV space: Orange and LG (SEO: 066570) have signed a three-year deal to offer a content and services portal for LG internet-enabled TVs to be sold in France.

The portal will be accessed using a key directly on the remote control. Integrated TV carriage like this can triple-play IPTV providers like Orange the chance to grab other ISPs’ customers, since the TV will work with any broadband connection, not just Orange’s.

The connected TVs will be shipped from March, say the companies in a joint video announcement, released to coincide with CES in Las Vegas.

This is the first connected TV deal for Orange, which is using this to test out interest in the medium, a spokesperson told paidContent. No word yet on whether other content providers will join Orange on LG.

By-passing the set top box. The service will give those using the TVs with a broadband connection access to some content that Orange already offers via its IPTV service, such as news, weather, sports information and movie trailers, with the intention for this content to grow over time. The video (embedded below), for example, seemed to also suggest, through a cinema button, that Orange would also stream premium content through the service. The company currently offers thousands of films, as well as links to YouTube, and premium channels, through its set-top pox IPTV service. It already offers some of this content as well through an internet portal and via mobile.

Such services could also potentially give a leg up to broadcasters themselves. In Europe, the HbbTV group wants to also offer an IP-based on-demand platform for its content. In December HbbTV announced it is still working on standards for its project. Hbb includes Canal+, France Televisions and TF1, Germany