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Arrested Development co-stars Jason Bateman and Will Arnett are following Will Ferrell, Ashton Kutcher and other Hollywood types into the internet video biz but with a very different bent. DumbDumb, the new venture announced at CES, isn’t a creative venture that hopes to get advertisers; it’s a “sponsor-driven advertising and production company” funded by ad-focused Electus. CEO Ben Silverman and Bateman are friends from childhood; Silverman told me he suggested the venture to Bateman and Arnett. Through Electus, DumbDumb will work with College Humor and production company Notional, headed by Ricky Van Veen.
Bateman drove to Las Vegas from LA last night to have dinner with advertisers appear with Electus CEO Ben Silverman early this morning. (In a surreal note that could be part of a DumbDumb bit, Richard Dreyfuss got a little confused about which panel he was on and walked on stage during the session.) After the session, he and Van Veen, along with Electus COO Drew Buckley, talked about the new venture with paidContent. Here’s the video: