Upendra Shardanand is the Chief Executive Officer and Founder of Daylife, which helps publishers add content and inventory without additional staff or engineering. He also co-founded Firefly Network, a spinoff from his work at the MIT Media Lab, that he sold to Microsoft.
Plenty of holiday shoppers spent hours puzzling over which e-reader to purchase, comparing traits like screen size and battery life, and weighing non-tech specs like the utility of being able to lend a book once for 14 days (Nook) and the whether it matters that a company (Amazon) can delete a customer

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