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Dish, EchoStar Talk Up Their ‘TV Everywhere’ Strategy, Through Sling

Dish Network (NSDQ: DISH), co-opting a term popularized by the cable industry, announced a “TV Everywhere” suite of products geared around EchoStar’s Slingbox to let subscribers access live TV and DVR recordings over the Internet and home wireless networks while EchoStar (NSDQ: SATS) rolled out a similar line aimed at other pay-TV providers.

As first reported by Multichannel News, Dish filed for trademark protection on the term “TV Everywhere” in September.

Dish, which made the announcement at the 2010 Consumer Electronics Show, will actually be about a year later than it expected on the TV Everywhere front. The satellite provider showed off the ViP 922 “SlingLoaded” DVR — which features 1 Terabyte of recording space — at CES 2009, and the company intended to ship it last spring. More on Multichannel.

2 Responses to “Dish, EchoStar Talk Up Their ‘TV Everywhere’ Strategy, Through Sling”

  1. fettman24

    As a DISH employee I was lucky enough to get familiar with the TV everywhere app with the sling adapter. Simply amazing, to be honest this morning I left the house without setting a timer for a re-run boxing event being aired tonight but just jumped on the iPhone app and got it entered so I don’t miss it. And even better if I’m home in time I can watch it in full from the same iPhone. LOVE IT!