Blog Post

@ CES: Vudu Adds Apps, Devices And Major CE Partners

Some companies have to scrounge for incremental “news” to deliver at CES but Vudu has a surfeit. The video set-top startup’s increased emphasis on streaming services, including its streaming movies, gets some more depth with the addition of Vudu Apps. The new internet services platform launches this quarter with 100 apps, including video news from the New York Times, and will be the sole provider for Mitsubishi, Sanyo, Sharp and Toshiba. Vudu gets some exposure for its HD streaming movie service, which will be a featured app on those devices.

The VUDU Streaming Movie Service also gets a boost from new or expanded device deals with LG (SEO: 066570), Mitsubishi, Samsung, Sanyo, Sharp, Toshiba and Vizio. Vudu will ship installed on broadband-enabled TVs and Blu-ray players; the movie service will be featured on some of those. The moves should expand Vudu’s reach to millions of sets. That ups the possibility that it will be used but it doesn’t ensure it, I have a Netflix (NSDQ: NFLX) app pre-installed on at least three devices right now and haven’t used it once. Releases here and here.