While layoffs continue to occur elsewhere in the media world, The Huffington Post keeps on hiring. The online news aggregator has followed through on plans to build up its sales force with four new execs. The additions are part of a set of efforts being put into place by HuffPo Chief Revenue Officer/President Greg Coleman (pictured), who last month pledged to double the site’s revenues this year and ultimately produce a six-fold gain in dollars within the next three years. In making the hires, Coleman has tapped some former AOL (NYSE: AOL) and Yahoo (NSDQ: YHOO) colleagues to fill the new roles.
Joining HuffPo this month are Andy Wiedlin as VP of Sales, West Coast and Philip Cara as Wiedlin’s East Coast counterpart; Peter Cherukuri has been named VP and GM of HuffPo’s DC office; while Brian Kaminsky has been named VP, Director of Sales Operations.
Cara was most recently regional sales director for AOL Advertising; before that, he was sales and marketing director at Yahoo Consumer Direct for seven years. Coleman was briefly head of AOL’s ad efforts as president of Platform-A, which was disbanded after CEO Tim Armstrong came in shortly after Coleman started; previously, Coleman was Yahoo’s EVP, head of global advertising. Cara will be based in HuffPo’s NYC headquarters.
Wiedlin was most recently VP, west coast sales for MySpace (NSDQ: NWS), and has over a decade of experience in online sales, including leading a sales team of 20-plus staffers at Yahoo for five years. He will be based in San Francisco. Kaminsky was previously VP of Global Revenue Operations for Reuters (NYSE: TRI) Media, and, prior to that, was director of operations and business manager, east, of Yahoo. He