If *Google* has its way, Highland Capital Partners and Globespan Capital Partners won’t be the only ones that benefit from Apple’s acquisition of Quattro Wireless … It will reap some rewards from the deal, too.
Google (NSDQ: GOOG) is positioning the new deal as proof that there’s still plenty of competition in the mobile ad market. And given that the FTC is probing its own acquisition of rival Admob for potential anti-trust issues, Apple’s deal couldn’t have come at a better time.
In a post on its Public Policy Blog, Google says acquisitions like Apple’s (and its own) are a sign that “vigorous growth and competition” will continue in the mobile ad market. It’s a subtle jab at opponents of the deal that are arguing that Google is “buying its way into dominance” in mobile advertising — particularly given its stronghold on search, and its growing market share in display.
Consumer groups like the Center for Digital Democracy have urged the FTC to block the Google/Admob deal outright, citing concerns over the company’s potential dominance in the relatively nascent mobile ad market, and privacy issues, among other things.