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Google: Apple’s Quattro Buy Is Proof Of A ‘Competitive’ Mobile Ad Market

If *Google* has its way, Highland Capital Partners and Globespan Capital Partners won’t be the only ones that benefit from Apple’s acquisition of Quattro Wireless … It will reap some rewards from the deal, too.

Google (NSDQ: GOOG) is positioning the new deal as proof that there’s still plenty of competition in the mobile ad market. And given that the FTC is probing its own acquisition of rival Admob for potential anti-trust issues, Apple’s deal couldn’t have come at a better time.

In a post on its Public Policy Blog, Google says acquisitions like Apple’s (and its own) are a sign that “vigorous growth and competition” will continue in the mobile ad market. It’s a subtle jab at opponents of the deal that are arguing that Google is “buying its way into dominance” in mobile advertising — particularly given its stronghold on search, and its growing market share in display.

Consumer groups like the Center for Digital Democracy have urged the FTC to block the Google/Admob deal outright, citing concerns over the company’s potential dominance in the relatively nascent mobile ad market, and privacy issues, among other things.

2 Responses to “Google: Apple’s Quattro Buy Is Proof Of A ‘Competitive’ Mobile Ad Market”

  1. williamparkar

    I think it is weird for Apple to do something like this, but trending for them. They are a hardware company mainly, and do not make most of their revenue from things like app sells. Perhaps they can provide API for the app developers in the SDK to insert instead of finding Admob from the internet.
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  2. While understandable why others in the industry would attempt to stop the Google / Admob transaction, it’s hard to see how their efforts could prevail. The mobile advertising market is young and vibrant, with many vendors working to build viable businesses. Granted Google has a very strong market position in search-based advertising to work from but are relative novices in display. To top it off, the “market” has quickly become wary of Google’s power and are beginning to look for the “just not Google” solutions.