User reviews startup PowerReviews has raised $4.9 million in funding, according to an SEC filing. A spokeswoman says the company isn’t providing details, adding that the round is still in progress. The filing shows that the company is looking to raise a total of $9 million, so it’s likely that the company will make an official announcement when it raises that full amount.
PowerReviews’ service lets retailers add user reviews of products to their websites; PowerReviews moderates the comments, although retailers can also vet the reviews themselves. The company also runs customer reviews site Buzzillions, which lets visitors comment on products and pulls reviews from third party sites.
PowerReviews last got funding in September 2007, when it raised $15 million in a round led by Lehman Brothers Venture Partners. With the new cash, PowerReviews will have now raised more than $25 million since its start in 2005.