iWork.com: One Part of a Much Grander Vision


Very nearly one year ago I got my hands on Apple’s (s aapl) cloud-based document collaboration service, iWork.com, and now that the service is about to celebrate its first birthday, now seemed a good time to take a look at what’s happened in the last 12 months, and offer some guesses at what new features we might see coming soon. But as I started writing this article, I realized iWork.com is just one small part of a much bigger picture that sees Apple potentially changing what we have come to expect of Cloud computing — and what it means for just about anyone with a Mac.

At the start of 2009, about the best online collaboration services were Google Docs and Office Live Workspace. Since then, the most exciting addition to that space is Google Wave. I do so much online collaboration I’ve tried all of the services mentioned here (plus many more), so back when iWork.com was first released it genuinely excited me. Here’s what I wrote back then:

Apple has managed to strike the right balance between functionality and simplicity. Sure, there’s no online document editing, no way of seeing which users are currently viewing a document, no form of versioning or recording changes over time. Currently it’s not possible even to organize online documents into folders or logical groups (say, organized by Projects or Categories).

But there’s also no need to install browser plug-ins to make it all work. You can share documents with anyone, regardless of their computer platform or OS. One of my favorite features is that I can share with colleagues and know they are not being forced to create accounts in order to use the service — unlike Microsoft’s draconian policy of requiring every Office Live Workspace user to have a Windows Live ID.

Despite asserting in that article iWork.com was “set to become a crucial part of my workflow” it never happened because, after a few weeks of regular use, I grew frustrated with the lack of features I originally thought I could live without. (In fact at one point I considered buying a Mac for one of my colleagues just so we could both use iChat and Pages!)

iWork.com has barely changed over the course of the year, but I’ve remained hopeful Apple would do something worthwhile with it. I love Google Wave, but I just know that if Apple put some real effort into iWork.com I’d switch to it in a heartbeat. Apple could do for online collaboration what it did for spreadsheets; turn an otherwise dull but inescapable business activity into something elegant, stylish and fun.

That said, it’s got a long way to go. Google Docs is ‘limited’ only by comparison to locally-installed productivity software such as iWork or Microsoft Office. For a free online software suite that works in just about any modern browser, it’s an awfully tough act to follow. Microsoft, too, is doing good work with the new online versions of its Office software. (Say what you will about Microsoft, it knows how to make great productivity apps.) iWork.com looks pretty pointless next to those giants.

Focused on its Future

Cloud computing is now part of the landscape of online life. Web based collaboration is no longer the minefield of incompatibilities and faltering functionality it once was. What is absent is an end-to-end, platform-independent (but unashamedly-platform-enhanced) solution that’s dirt-simple to use — and gorgeous to look at, too.

The good news is Apple is definitely not abandoning iWork.com; in fact, I suspect iWork.com is an integral future part of a much grander Cloud strategy. Last week Apple published a job listing for an engineer to join its Productivity (read: iWork) Team to work on a “…scalable rich internet application.” And though iWork.com has been somewhat neglected, Apple has busily pursued an aggressive Cloud computing initiative that began with MobileMe’s “Exchange for the rest of us” services in 2008 and one year later included a $1 billion server farm in North Carolina. Most recently, Apple bought Lala — very probably so it could acquire its media streaming technology.

Apple is clearly focused on its future in the Cloud, and so far we’ve only witnessed its first awkward baby steps in that direction. I suspect iWork.com features more significantly in that strategy than anyone has guess.

Users are starting to think of the Cloud less as a remote hard drive for family photos and more as a platform for realtime communication, collaboration and on-demand entertainment. I think Apple not only understands this shift in perception, but is positioning itself to make the most of it.

So, as we start the new year and wonder what Apple has in store for us in 2010, consider this scenario; an iSight camera in every Mac, iPhone and iSlate, Exchange-services for everyone, fast over-the-air iTunes streaming, a vastly-improved iChat and iWork.com, and MobileMe to elegantly and effortlessly tie the whole gorgeous lot together. Owning a Mac suddenly takes on a whole new exciting perspective!

What are your thoughts? Do you agree Apple has a far more sophisticated Cloud strategy than anyone previously thought? Or is this crazy talk?


Joseph Darnell

I don’t take the time to comment if I haven’t got anything to add. I’ve been thinking this over myself in recent weeks with the developments in cellphone (pocket computer) technology and Google cloud computing. I’ve carefully consider the other comments above also. This is what I think as a long time Apple user.

Apple is not testing the waters with iWork.com, so much as building it from the ground up slowly to give more attention to the development process than Microsoft, and even Google, are known for. This is Apple. They will not turn out a half-baked product for the mass-market. iWork.com is a must for the future, and Apple is certainly aware of this. They’re just taking their time to get it right the first time, and only make it better and better after users get to experience working with it.

I look forward to using iWork.com when it is running properly. I think Apple is still in the game, and with time, they will earn their rightful place in cloud-computing and user-friendly features to the online working platforms.


Very useful website! I’m a apple user and i just think that the informations here are very important. I loved it.


I am a MobileMe user from day one and I like the service and where they are going with it but …

I find articles like this that even *talk* about “iWork.com” as if it’s an actual “thing” to be humorous at best.

“iWork.com” is a placeholder for a future service that may or may not appear. it is in no way already implemented, partially implemented, or even a “good start.” MobileMe users can share documents through email and present them on the web. This is such a small, insignificant, thing and something not just already available other places, but available for *years* at other places. To talk about it as really *anything* at all, or to imply as this article (and many others) do and have done as an early start on something we will eventually refer to as “iWork.com” is merely to buy into the Apple marketing plan.

I’m sure it will be something eventually and as I said, I’m a big fan in general, but ‘iWork.com” doesn’t really exist yet, and articles that imply that it does are just too funny for words. They are not articles at all, but rather advertisements or fan-boy ravings.

the skeptic

I’ve been a subscriber to MobileMe/dotMac since its inception, and find that I use it far less now than in the past. File syncing is not as slow as it used to be, but contact syncing isn’t clear and calendar syncing is dependent on the abysmal iCal. The service has been around long enough now that they should have it sorted out, but it hasn’t seemed to have changed much in the past couple of years. So I just can’t get excited over its prospects, even with iWork. And I haven’t looked at iWork because MM/dM is just so underwhelming, and Apple hasn’t made any distinctive marketing or attempts at publicizing for iWork.

Ion Apple

Evernote is another increasingly hard to ignore iphone and desktop/laptop/tablet database bridge that offers just the type of functionality that MobileMe and iWork overlook, IMO.

For example, using an iPhone camera, a stack of business cards, and evernote app on my iPhone, I created a business card database that allows me stunning visual images of all of my business cards, a searchable database that literally searches the print on each business card, allows me to nearly use a coverflow finger movement to visually peruse my business cards.

That is one of a ton of databases that I can create with simplicity, jus works, and is synched flawlessly between my Apple devices for FREE.

Of course, there is a monthly data limit with evernote, a desktop application required, and a monthly subscription fee (a la MobileMe) for a more formidable set of options.

As a MobileMe user for many years, I wish that Apple’s service had features like Evernote’s (but using Apple’s stylish advantages to maintain cinsistency with the Mac OSX).

Thank you.


That’s a pretty sweet use of Evernote. I used it for taking notes for a few classes for a while, but still preferred paper & pen for better retaining information as I wrote. I found that although I could get more information down with fast typing, I’d better retain information the old fashioned way, as I’d be forced to jot down only the important details (my hand can’t keep up with the instructors speech).

However, I have used it for retail signs, so if I found a place that was hiring or a house for sale, I could take a picture, and search for it later. Evernote is excellent on that account.


I’ve been wondering about that too. Totally agree.
In fact these ideas fit perfectly with what I think iSlate – and the new owner-user model for it – might end up being.
Perhaps, while of course intended to be personally used, iSlate might not necessarily be personally owned.
I’ve written my thoughts about this here – http://bit.ly/8q3ZEs

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