Social media publisher Whiskey Media has raised a $2.5 million funding, PEHub reported, citing a regulatory filing. No word on who the investors are or what the proceeds will go towards. The Sausalito, CA-based company was started by Shelby Bonnie (pictured), the former chairman and CEO of CNET, two years ago. Whiskey Media serves as the parent for a group of entertainment reviews and news sites, including video gamer Giant Bomb, comic books forum Comic Vine, and Anime Vice.
The company previously raised about $1.5 million. Before Whiskey Media, Bonnie tried to create a site called Political Base, but that project ended and all that is left there is a page directing users to unrelated outlets like TPM and Huffington Post. Bonnie also ran into some trouble with the SEC over Cnet’s stock option grant practices, but he was eventually cleared of any wrongdoing.