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paidContent Quick Hits: 12.30.09

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Will be the ad-supported download music service that works? A limited number of songs can be downloaded, copied and shared without DRM. Users pick the ad to watch; that sponsor pays for the song. CEO Richard Nailling claims to have six advertisers and deals with two of the major labels. [NYT]

Joe Wilcox has some harsh — but very true — words about a Microsoft (NSDQ: MSFT) decade that was “long on vision, short on execution.” The Redmond giant was ahead of the curve on e-books, digital content, tablets, consumer web services but managed to squander it all. [Betanews]

More companies are betting that virtual goods will put real money in the bank. [Reuters]

Condé Nast is trying to show flexibility with advertisers by holding down CPM increases by 50 percent — 2.5 percent instead of 5 percent. Well, for some ads. [Mediaweek]

National Geographic follows The New Yorker‘s lead by selling its archives on a hard drive for $200; the NatGeo 160 GB hard drive includes 100 GB for personal storage. [Mashable]