PaperG Strikes Hyperlocal Ad Deals With NYT, Gannett, NY Post

PaperG

Fresh from having raised a $1.1 million second round, local online ad tech provider PaperG has signed up the New York Times (NYSE: NYT) Regional Group, Gannett (NYSE: GCI), News Corp.’s New York Post, and the Gannett/Tribune-owned Metromix to its Flyerboard platform. Flyerboard is a kind of virtual bulletin board where individuals and businesses can post ads. The Asbury Park Press is the first Gannett paper to get the Flyerboard treatment, while the NYTCo will start with the Santa Rosa, CA-based PressDemocrat.

After only two years in business, PaperG has already attracted a number of other high-profile media companies to what looks like a pretty simple offering. The latest four deals come after similar ones PaperG has struck with Hearst Newspapers, Newsday.com, NYTCo’s Boston.com, mtvU, and the New Haven Independent among others. As evidence that its simplicity is also attractive to ad clients, PaperG claims that Flyerboard generated nearly $100,000 in ad revenue for Hearst’s Chron.com in its first month of use. Release

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