Blog Post

WWD Reader Profile: Kyle Thill, Director of Services, Toyota Lift of Minnesota

WebWorkerDaily readers are a diverse bunch. Every week, I profile a different reader and ask them to share what they do, how they do it, and some of their favorite hints and tips.

Who are you and what do you do?

My name is Kyle Thill. My day-to-day responsibilities revolve around managing the service, parts and warranty departments for Toyota Lift of Minnesota (TLM), one of 68 Toyota forklift dealerships here in the United States. I also have the privilege of managing a small sales staff of three.

What’s a typical day like for you?

Of late we’ve been looking at other ways to market ourselves, due in large part to budget constraints. I’ve been tasked with involving TLM more deeply in the social networking world. Getting myself or the company on Linkedin, Facebook, and Twitter (or, as many of our salesmen call it, “Tweeter”). While there hasn’t been a lot of activity in our area yet, we can’t help but think that this whole social networking thing will eventually get to our industry, and we just want to be ready when it does.

What gear and software do you use, and why?

From the early days of CompuServe dialup, when we actually launched our first web site, to today’s cable connection, we primarily use the tools available to the average Joe. While we like working on the web, we certainly wouldn’t be called cutting edge when it comes to the application of technology. Early on it was just CompuServe and its browser, and we haven’t gone much further than IE7 yet. Sure, we monitor Twitter  for key words throughout the day with Seesmic Desktop, and incorporate Google Alerts and Google Reader for the same reasons, but there hasn’t been the need to use any really fancy technology yet. We blog daily using Blogger, again simply using the tools that are available economically to everyone.

What’s your favorite web working tip?

My job is less about the web and more about my other earthly responsibilities. The web, however, is a medium that can be reviewed quickly and relatively efficiently if you choose the right tools. For example, monitoring Twitter and Facebook can be done quickly and with relatively few distractions using Seesmic Desktop.

If you would like to be profiled on WWD, get in touch with me at simon (at) gigaom (dot) com.