Inside Word: How The Big Search Engines Should Rank Tweets

The Inside Word is a weekly feature that looks at compelling industry debates and discussions unfolding on the blogs of employees at digital-media companies.

Blogger: Hutch Carpenter

Position: Carpenter is the VP of product at Spigit, which sells social software to businesses; it has raised $14 million in funding

Blog name: I’m Not Actually A Geek

Backstory: All three major search engines have begun to feature “real-time” results from Twitter over the last several months. Microsoft’s Bing kicked things off in late October when it added a page that showcases the “hottest topics” from Twitter. Google (NSDQ: GOOG) added real-time updates from Twitter and other sources to its standard results pages last week. And Yahoo, too, added Tweets to its results pages this month for some “buzzing topics.” All three companies say they incorporate both the timeliness and the relevance of a Tweet when determining whether to feature it. But some critics have argued that the sites don’t do enough filtering.

Blog post: Carpenter, who writes frequently about Twitter on his blog, offers his own recipe for how Tweets can be incorporated more effectively.

“How should tweets be ranked in Bing and Google search results?” he asks. “I hope your answer isn