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More than three months after we reported that Darren Feher left NBC Universal (NYSE: GE) to head Conviva, the content delivery company is making it official. The former NBCU CTO is president and CEO, while co-founder Dr. Hui Zhang has moved to chief scientist. Zhang will focus on product development and technology while Feher, a former West Point grad (and one-time GE Six Sigma quality leader), tries to better package and sell it. Conviva’s clients include NBC Sports for the 2010 Vancouver Winter Games; it will provide real-time streaming usage data and streaming management for NBCU’s online production using Microsoft (NSDQ: MSFT) Silverlight.
Founded in 2006, Conviva has raised $29 million in two rounds from Foundation Capital, NEA and UV Ventures. Feher told paidContent that while Conviva has had some conversations about equity partnerships with “strategic ” partners and is still evaluating the idea, the company is not trying to raise more money: “We’re not in a position where we have to.”
The “relaunch” in the works for the past couple of months includes a corporate makeover as well as a strategic shift, moving away from the need to download a client to track usage to managing it virtually. Feher says Conviva helps companies avoid buffering stoppages, which in turn increases viewership: “What we see is people who don