Blog Post

The Beautiful Life Resurrected Online

The Beautiful Life
The Beautiful Life on YouTube

The Beautiful Life — that short-lived TV show about models cohabitating in New York — may have gotten short shrift on the CW, but it’s getting a second chance online. Ashton Kutcher’s Katalyst films, which produced the show, has announced a partnership with HP (s hpq) that will bring the show back for a limited run on YouTube (s GOOG).

Beginning today, YouTube will host the first two episodes of the show along with a third, until-now unseen, one. The final two episodes will be posted to YouTube on Dec. 21, and all five will remain on the site for six months. The episodes will also be available on the CW web site.

The Beautiful Life, which featured Sara Paxton, Mischa Barton, Corbin Bleu and Elle Macpherson in its cast, began on the CW but only lasted two episodes on the network before being canceled. But Katalyst, in conjunction with CBS (s cbs) Television Studios and Warner Bros. (s twx), had already finished filming three more episodes before the show was called off.

In a video posted on the show’s YouTube channel, Kutcher said the reason for The Beautiful Life‘s failure was that “no one knew that the show was on,” not the less-than-favorable reviews the show received. But Kutcher said he believed that by posting it online, the show could pull in more than the 500,000 viewers it received when broadcast. “I want this to be the first show ever that gets more viewers on the web than what it got on terrestrial television,” Kutcher said.

To make that happen, Katalyst managed to strike a deal with HP, which will sponsor the show’s YouTube channel at Episodes will be presented without commercial interruption, in connection with HP’s Create Change program. The deal enables stars and fans of the show to participate in the program by recording, tagging and posting video commentary about how they expect to create positive change.

7 Responses to “The Beautiful Life Resurrected Online”