Documenting attractive young people as they attempt to achieve their dreams has made Simon Fuller’s 19 Entertainment a global entertainment monolith — it’s that company’s coffers you fill when you watch American Idol. But for his newest project, Fuller is skipping over TV audiences and partnering with Hulu to distribute the reality series If I Can Dream, due out in early 2010.
Based on MTV News’s description, the show sounds like a never-ending Real World or Big Brother, with five aspiring actors, models and musicians living together in the Hollywood Hills as they go about their struggle to make it big. (When one leaves, they’ll be replaced by a new cast member, who will be chosen by viewers via an open audition process.)
Content will be available on both Hulu and ificandream.com, with radio, TV and mobile components as well — not to mention MySpace integration that will allow viewers to provide real-time commentary and feedback to the cast members practicing their craft on camera. And the release’s promise that the content will be available to “audiences around the world” implies that the official site, at least, won’t be geoblocked. Like any reality show, though, its success will come down to the casting. While the preview clips on Hulu confirm that the girls and boys selected are in fact quite pretty, even in the web series world, we expect a little more.