Thumbplay Exec Shuffle: CEO Becomes Chairman; CMO Replaces Him

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Thumbplay said its Founder and CEO Are Traasdahl will now serve as Chairman, and co-founder and CMO Evan Schwartz has been promoted to CEO, effective immediately.

A spokesperson said that Traasdahl will concentrate on Thumbplay

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Their CTO left for Fox and they are stuck technologically in the ringtone era. They must innovate and buy a placeshifting company very quickly to stay in the game.

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