Verizon Makes It Easier to Transfer Music Between PC and Phone

Verizon (s vz) yesterday announced a new software tool that moves media from computers to handsets over USB. V CAST Media Manager, powered by Smith Micro Software, transfers photos, videos and music from a Windows PC to a number of supported phones and can keep both devices in sync. A quick glance at the supported phones shows nearly a dozen feature-phones and music-centric devices, so I see the need for such software. Also supported, however, is the BlackBerry Storm (s rimm), which might be better served with the BlackBerry Media Sync application. And Verizon says additional phones will be supported soon, including Google Android (s goog) devices. V CAST Media Manager features include:

Pictures and Videos:

  • Save the pictures and videos created with your phone onto your computer
  • Transfer files between your computer and your phone
  • Touch up your photos with intuitive editing tools
  • Create photo albums and slideshows
  • Email pictures to friends and family


  • Transfer songs and playlists from your computer to your phone
  • Rip and burn CDs
  • Add to your collection by browsing the millions of MP3s in the Verizon Wireless Media store

While there’s no charge for the V CAST Media Manager software, it does have at least one major limitation. When browsing the FAQs, I noticed this one:

“V CAST Media Manager also allows you to transfer DRM-free files from your computer to your phone; however, DRM and DRM-free files are not able to be transferred from the phone to a computer.”

Essentially, any music you purchase directly on your handset can’t be moved to the PC with this software solution. That includes DRM-free music, which is simply tragic. My gut says that Verizon would rather sell you the song a second time as opposed to have you share it across multiple devices.