A Critique Of ‘Hulu For Magazines’

Gary Hoenig is vice president and general manager of ESPN (NYSE: DIS) Publishing, which includes ESPN The Magazine and ESPN Insider.

We live in interesting times, to paraphrase the Chinese proverb. And when I say “we,” I mean those of us in so-called old media, the kind tied up in ink and paper and trucks and big manufacturing plants; artifacts, in the minds of many, of an age gone by. But out of desperation comes invention, to paraphrase still another old saw, and there is no absence of ideas out there hoping to provide the cure for what ails us.

One of the latest: “Hulu for magazines”