eMarketer Trims ’09 Online Ad Forecast (Again), But Calls ‘Bottom’

Arrows Up And Down

eMarketer is out with what should be its last online ad spend forecast for the year — and the final stats for 2009 are even gloomier than they were when it updated projections in October. The company estimates that total online ad spending in the U.S. for 2009 will end up at $22.4 billion, down 4.6 percent vs. 2008; eMarketer previously said the drop would be just 2.9 percent.

The good news?


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