AdAge Editor Bloom Defects To Breaking Media; Trade Mag Names Klaassen Editor


The upheaval in the b2b mag business continues…. Jonah Bloom is leaving his post as executive editor of Crain Communications’ Ad Age to become CEO and editor-in-chief of B2B blog network Breaking Media. The network has four sites: Above the Law, Dealbreaker, Fashionista, and the accountant-aimed blog Going Concern Bloom is taking senior editor Matt Creamer with him to BM. He’ll be replaced by digital editor Abbey Klaassen.

Bloom has been Ad Age’s executive editor since 2002. He arrived at the Crains pub after launching UK b2b publisher Haymarket’s PRWeek as news editor and he later served as editor-in-chief. Creamer, another former PRWeek alum, is leaving Ad Age after nearly three years. He’ll serve as executive editor. Bloom’s last day at Ad Age is Dec. 21, though Klaassen is now effectively executive editor. She has been with the magazine since 2005 and has been credited with developing the annual Digital Issue and the Ad Age Digital Conference.

The move happened pretty quickly, sources tell paidContent. Bloom essentially let staffers know about his decision last night.

Ad Age is considered to be in a stronger position than its Nielsen rivals, Adweek, Mediaweek and Brandweek, and the soon-to-be-former Reed Business Information

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