MSN And BermanBraun Wonderwall Team With Hachette On Women’s ‘Lifestyle’ Site


MSN and BermanBraun, the team behind the Microsoft (NSDQ: MSFT) portal’s entertainment channel Wonderwall, is working with mag publisher Hachette Filipacchi Media U.S. on a new women’s site that will focus on topics such as style, beauty, relationships and home d├ęcor, the companies said. The as-yet-unnamed site will be launched sometime within the first half of 2010. When it comes to the division of duties, BermanBraun and HFM will handle the content and generally run of the site; MSN take care of advertising, though the mag publisher will still deal directly with its own advertisers in developing placements and sponsorships for the site.

Like most magazine companies, HFM US, the publisher of ELLE and Woman


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