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Is the upswing in effect? Three industry forecasts are raising their expectations for next year’s ad spend…
Magna Global is predicting a six-percent rise, GroupM just 0.8 percent, and ZenithOptimedia is raising its cross-media global advertising forecast for the first time in 18 months, projecting a 0.9 percent 2010 uplift (up from the previous 0.5 percent growth forecast), buoyed by ongoing internet growth and a TV ad recovery.
The net was the only medium to attract more money in 2009 in Zenith’s figures, though its growth curve is flatter than the early-2000s heyday growth of 40+ percent a year. It