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Brightcove Taps TubeMogul for Analytics

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Brightcove engagement reporting
Brightcove engagement reporting

Brightcove has partnered up with reporting firm TubeMogul to power analytics for its white-label video management platform, enabling more granular analysis of where viewers are coming from, how engaged they are, and where in a video they are dropping off.

To do so, Brightcove has licensed TubeMogul’s InPlay analytics software and is using it as the default reporting dashboard in Brightcove 4, which was released just last month. While TubeMogul provides the data store for the analytics product, Brightcove created the user interface for the reporting dashboard, which was integrated into the video management system.

But the two won’t stop there; as part of the strategic partnership, the two companies are collaborating to create and enable even more robust reporting solutions in later editions of the Brightcove product, including a set of “premium” analytics products that they expect to release in 2010.

This is a pretty big win for TubeMogul, which has gone from being a longtime member of the Brightcove partner program to powering analytics for the largest video platform provider out there. The continued relationship between it and Brightcove — especially in creating new products together — should only serve as a positive for the reporting and analytics startup.