Blog Post

Vevo Brings EMI Videos on Board; No Equity; Launch Tomorrow

Vevo, the music video JV site which is slated to launch tomorrow, has officially brought on the smallest major, EMI, though no equity is involved. The JV partners in the site are Universal Music, Sony (NYSE: SNE) Music, and Abu Dhabi Media Corp, along with strategic partnership with YouTube. Meanwhile, talks with the last major holdout, Warner Music, continue.

As part of the EMI deal, it will provide video content from EMI’s labels including Astralwerks, Blue Note, Capitol and Virgin, as well as the independent artists and labels represented by EMI Label Services and EMI