Rediff Loses Director Who Was Executing Its Minimalist Shift; Salil Chandrashekar Resigns


The latest in a series of high-level exits from Nasdaq-listed (NSDQ: REDF) is Salil Chandrashekar, director for product development. He confirmed the development, but declined to say where he was headed.

The timing of the move is likely to pinch Rediff as Chandrashekar has been heading the execution of the portal’s minimalist approach. The shift, the brainchild of founder and chairman Ajit Balakrishnan, has met with mixed reactions from users and (by design) lower home page revenues.

Chandrashekar had stepped into the role of Rediff’s long-standing product head Zaki Ansari, who quit in August to join UTV New Media.

Chandrashekar has been with Rediff since 2005 and holds an MBA from the University of Illinois at Chicago.

This is the fourth senior-level departure from Rediff this year. Rediff veteran and India Abroad editorial director Prem Panicker quit recently to move to Yahoo (NSDQ: YHOO) India, while CFO Joy Basu and Ansari left in August.


Naveen Kumar

I have been talking to folks from Frankly, the exits of recent past seem to be more of a correctional nature, a shift away from website development to a platform centric approach.


More exits are on the cards: a peer of Salil, Amit Mehta is also expected to leave shortly to join Zaki. Look like the entire Moneywiz gang is moving over to UTV! Some other lower level departures also likely


Insiders were jittery when Zaki quit seeing Salil go has got the lower rung even more jittery! Rediff insiders state Zaki and Salil are thick friends and while Zaki brings in experience Salil brings in the execution power. Rumours are strong that Salil is slated to join UTV and if that happens it would make UTV New Media a very very active player in the dotcom space. Seems Ronnie Screwalla is getting his armoury ready for the onslaught


Ha ha! Funniest comment ever. You must be Salil.

What “execution power” are you talking about? Salil Chandrashekhar has never executed a damn thing in his life. He is just good at managing perception and forming the right alliances. As those who work with him will find out to their dismay…


What is going on? My friend told me that one more senior startup member has left in the last week of November. He was handling MoneyWiz Engineering Operations.

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