Rediff Loses Director Who Was Executing Its Minimalist Shift; Salil Chandrashekar Resigns

The latest in a series of high-level exits from Nasdaq-listed Rediff.com (NSDQ: REDF) is Salil Chandrashekar, director for product development. He confirmed the development, but declined to say where he was headed.

The timing of the move is likely to pinch Rediff as Chandrashekar has been heading the execution of the portal’s minimalist approach. The shift, the brainchild of founder and chairman Ajit Balakrishnan, has met with mixed reactions from users and (by design) lower home page revenues.

Chandrashekar had stepped into the role of Rediff’s long-standing product head Zaki Ansari, who quit in August to join UTV New Media.

Chandrashekar has been with Rediff since 2005 and holds an MBA from the University of Illinois at Chicago.

This is the fourth senior-level departure from Rediff this year. Rediff veteran and India Abroad editorial director Prem Panicker quit recently to move to Yahoo (NSDQ: YHOO) India, while CFO Joy Basu and Ansari left in August.

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