Broadcasters Tap Apps As They Seek Future Revenue Streams


Many local and national broadcasters have jumped onto the mobile application bandwagon, worried that they may miss the boat. But now they are left wondering: how can these things make money?

To be sure, some of them are doing quite well. LIN TV told Broadcasting & Cable that it had nearly 29 million mobile impressions in Q3, a 54 percent increase over the prior quarter. LIN Senior VP of New Media Robb Richter:

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