Broadcasters Tap Apps As They Seek Future Revenue Streams

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Many local and national broadcasters have jumped onto the mobile application bandwagon, worried that they may miss the boat. But now they are left wondering: how can these things make money?

To be sure, some of them are doing quite well. LIN TV told Broadcasting & Cable that it had nearly 29 million mobile impressions in Q3, a 54 percent increase over the prior quarter. LIN Senior VP of New Media Robb Richter:

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