Paul Bascobert is the new president of Bloomberg BusinessWeek, succeeding Keth Fox, who is staying at McGraw-Hill (NYSE: MHP). Bloomberg execs have high hopes for Bascobert, who has been the CMO for the Consumer Medis Group at Dow Jones (NYSE: NWS) and, the announcement claims, “is credited with helping the Journal become the newspaper with the most paid circulation in the U.S.”
At BBW, he’ll report to Daniel Doctoroff, president of Bloomberg L.P. effective Jan. 4. Bascobert will be responsible for strategy, revenue, and operations — translation: make it pay, grow global reach and increase market audience. He began at Dow Jones in early 2006 as SVP, operations for the consumer group and was promoted to this job in 2007. He started his work life as a systems engineer at GM. Release.