NatGeo Takes Stake in ScienceBlogs; Will Lead Ad Sales

ScienceBlogs, the science-related blogging platform owned in part by NYC-based Seed Media Group and German publisher Hubert Burda, has cut a strategic deal with National Geographic Digital Media, the digital arm of NatGeo. Under the deal, NatGeo will take a minority stake in the platform, and will also take over the ad sales for the network of specialized blogs, headed by Jim Hoos, VP of Digital Media Sales for NGDM. The two companies will create and exchange content, including video content.

Launched in 2006, ScienceBlogs is a compendium of about 140 blogs on topics from brain science, to environment/tech; over the last two years it has also launched two international versions of the network in Germany (with Burda investment) and Brazil, and recently launched SB Jobs, a science jobs service. It says it has about 2.4 million unique visitors for November, and Adam Bly, chairman of ScienceBlogs and founder of Seed, told me the blog network is profitable.