Moto Gets More Serious About Touch

sensitivetouchlogo.pngMotorola’s handset division has invested an undisclosed amount of money in French start-up, Sensitive Object which has developed a disruptive touch technology that might actually give the handset vendor an edge over its rivals. The six year old Sensitive Object is based in Paris and Singapore and was spun-out of the French Science National Research Centre (CNRS).

“Natural user interface (NUI) and in particular interacting with a device through touch is an area of rapid development and great excitement,” said Reese Schroeder, managing director, Motorola Ventures. “Sensitive Object provides an innovative and unique approach allowing new ways of interaction.” (Motorola Press Release)

The key technology that Sensitive Object has developed software (called ReverSys) it that it can use acoustics to analyze sound waves that are created when you touch some surface. This can be used on touch devices of any shape and size. What this investment means is that Motorola is pretty darn serious about is handset business and is ready to invest behind it. More importantly, these investments show that touch is on its way to becoming the primary user experience in the digital world.