For Boxee, this provides users an easier way to navigate the massive amount of online video that can be viewed on its software. Rather than navigating through individual applications for each content provider and searching through their different program guides, users will be able to browse content by categories and search for shows with titles or keywords.
Clicker, which launched at NewTeeVee Live last month, has built a huge index of premium video content that’s available online, including more than 400,000 video assets from 1,200 different sources. In addition to premium content from broadcast and cable networks, Clicker has indexed a number of originals web series, as well as more than 30,000 titles from Netflix (s NFLX) and Amazon (s AMZN).
While the current implementation is just an app that runs on the Boxee software, the companies are already looking to do a deeper integration. “It’s going to be crucial for us to provide an integrated experience with a search and discovery engine like Clicker,” Boxee CEO Avner Ronen told NewTeeVee. “Having Clicker deeply integrated into Boxee would be very beneficial.”
For Clicker, the Boxee app is just one step toward providing a common user interface and search and discovery engine across multiple platforms, according to CEO Jim Lanzone. “One of the major feature requests we had at launch was from users that want to use Clicker not just on the web, but on real TV screens,” Lanzone said in an interview with NewTeeVee. To do that, Clicker is looking to integrate with other software platforms and consumer electronics devices.