Vevo Signs Up CBS Interactive Music Group

Vevo

It’s not another big music label, but Vevo, the highly anticipated music video site, has signed up CBS Interactive (NYSE: CBS) Music Group as a partner, which should help establish it as an online music destination. Vevo says it will feature music programming from Last.fm, as well as from 90 CBS Radio music stations. That will include “live musical performances,” “in-studio appearances” and interviews from the radio stations, according to a release. How Last.fm, which is mainly a music streaming service, will fit in is less clear, although the companies say it will be featured “across the Vevo network.”

Vevo, a joint venture between some of the big labels and YouTube, will launch next Tuesday and start off by featuring music videos from Universal and Sony (NYSE: SNE). The CBS Interactive Music content, meanwhile, will be added next year.

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