DailyCandy is rolling back its expansion. The Comcast-owned e-mail newsletter will stop publishing city-specific daily e-mails in seven of the 12 cities it covers, Valleywag reports and we have confirmed. Instead, subscribers in Atlanta, Boston, Dallas, Philadelphia, Seattle, Washington D.C., and Miami will receive an ‘Everywhere’ edition daily, along with twice a week local event guides — an existing week-end edition and a new Sunday edition covering the week ahead.
In a memo sent to staffers today, SVP Beth Ellard says the company is making the cuts because it is “dealing with hard realities in our business” and needs to focus on “high-value, scalable opportunities.” Six full-time local editors are being cut, although the company says it is not cutting editorial headcount and will instead add staff in New York City, who will focus on areas with more promise.
Under Ellard, who joined the company this summer, DailyCandy has tried to diversify its revenue streams, announcing earlier this fall that it would launch Swirl, a sample sales site available only to DailyCandy subscribers. That site is set for a full release next month.
Comcast (NSDQ: CMCSA) purchased DailyCandy in August 2008 for $125 million.