Comcast-NBCU: How Comcast Is Pitching The Deal To DC

The effort to win regulatory approval for Comcast’s acquisition of 51 percent of NBCU kicked into gear with the deal’s announcement, starting with a five-page memo from Comcast (NSDQ: CMCSA) EVP David Cohen laying out the “public interest commitments” the company will make to the Federal Communications Commission. That includes:

— promising that at least 75 percent of our On Demand programming be available to subscribers at no extra charge for the three-year period after closing and that NBCU broadcast content of the kind currently being made available at a per-episode charge on Comcast’s On Demand service will be made available at no cost to the consumer.

— continuing to provide free over-the-air television through the NBC O&O stations and through Telemundo; stations and through local broadcast affiliates across the nation. But that depends on finding “a business model to sustain free over-the-air service that can be workable in the evolving economic and technological environment.”

— stressing the number of non-Comcast channels it will carry as a cable operator — Comcast claims six out of every seven channels carried by Comcast Cable will still be unaffiliated — and promising to add six more in the three years after its digital migration is finished, expected to be in 2011.

— promises to maintain NBCU’s political news independence

— honoring NBCU’s collective bargaining.

The full text is here.