When Apple (s aapl) revealed its documents and templates detailing the process of creating iTunes LP and Extras for small studios and indie artists to take advantage of, it also noted that for the time being, submission would be manual, but that automated electronic submission was on its way. A new report suggests the vehicle of delivery for that submission could be none other than Apple’s own iDVD media authoring program, part of the iLife suite.
The new ability would be part of a major update to the program, which in turn would be one of a series of updates planned across the iLife catalog for the 2010 version of the software bundle. iDVD hasn’t had a significant refresh in quite a while, and honestly, even the title of the application shows its age. Perhaps a rename will be in order as it transitions to a means of digital publication.
Boy Genius Report is the source of the rumors about the transition for Apple’s standby DVD authoring program:
We’ve been informed that Apple plans to completely redo their iDVD application (in addition to others in iLife 2010), and besides iDVD not being refreshed in a pretty long time, one of the reasons appears to be the inclusion of iTunes LP creation. This will allow artists (indie and major) to create a custom iTunes LP and submit it directly to Apple right from the new application that will be a part of iLife 2010.
BGR goes on to say that the rumor, while unconfirmed, comes from an industry source that has been fairly reliable in past instances, though it doesn’t cite any specific examples. The Report itself has a fairly good track record regarding Apple-related rumors, and this one in particular isn’t that far-fetched or hard to believe.
There’s still no word on a time line for the release of iLife ’10, but if past practice is any indication, pricing for an upgrade for existing ’09 users will be somewhere around the $79 mark — which is not a very high barrier of entry for access to iTunes LP authoring and creation tools, meaning that anyone who can get their music in the iTunes Store should be able to create enhanced content. It’s a win-win, since Apple gets to flesh out its enhanced content library, and artists get to expand their oeuvre and provide more incentive to paying customers.
No word yet on whether iTunes Extras authoring and submission will also be included. Considering that iDVD was designed at least partially with home movie DVD enhancement in mind, I’d say there’s a very strong possibility we’ll see Extras support, too.