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Research: News Paywalls Won’t Work Without Micropayments

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By James Robinson: Putting up paywalls around online content will not on its own transform the finances of national newspapers, but a mixed strategy of subscriptions and micropayments could prove more successful, according to research published today.

In a report based on interviews with 2,600 consumers over a week in early November, media consultancy Oliver and Ohlbaum concluded that paying a sum as little as £2 a month to access national newspapers sites was unlikely to prove popular, particularly if every title introduced payment systems at the same time.

The O&O report concluded that micropayments

This article originally appeared in © Guardian News & Media Ltd..

One Response to “Research: News Paywalls Won’t Work Without Micropayments”

  1. Daniel K

    Let readers decide what to pay. That's what I've concluded in this micropayments debate. I believe readers are willing to Support good content, so much so that I've developed a blog payments system.

    Easily (I mean 1-click) pay out to your favorite blog, in the AMOUNT OF YOUR CHOICE (from $0.20).

    Take a look, we are expanding >>