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By James Robinson: Putting up paywalls around online content will not on its own transform the finances of national newspapers, but a mixed strategy of subscriptions and micropayments could prove more successful, according to research published today.
In a report based on interviews with 2,600 consumers over a week in early November, media consultancy Oliver and Ohlbaum concluded that paying a sum as little as £2 a month to access national newspapers sites was unlikely to prove popular, particularly if every title introduced payment systems at the same time.
The O&O report concluded that micropayments
This article originally appeared in Â© Guardian News & Media Ltd..