Lost in Microsoft’s announcement today that it was overhauling Bing Maps was news that it is once again trying to improve the Bing search experience on mobile phones. Microsoft (NSDQ: MSFT) said it was introducing a new Bing app for Windows Mobile optimized for “quick, on-the-go searches.” Among its features: Users can speak search queries into their phones, so that they don’t have to type them; an improved “auto-locate” feature quickly identifies where a searcher is; and there’s a new way to easily access recent searches.
New Bing apps for other mobile operating systems are almost certainly on the way. Just yesterday, Microsoft SVP Yusuf Mehdi said the company believed that next year searches on mobile phones would start to take away market share from searches on PCs, adding that Microsoft planned to release Bing “clients” for the iPhone, RIM (NSDQ: RIMM), and other platforms. Already, Microsoft has unveiled a version of Bing optimized for the browsers of touch phones, including the iPhone, T-Mobile G1, Verizon Imagio, and Samsung Omnia, which works in those phones browsers.