Broadband Content Bits: Sky/Brightcove, Spotify In Stores, NBC On BT, Audioboo Desktop

Sky/Brightcove: Sky Italia is picking Brighcove for its sites. This will extend the pay-TV company’s web efforts with advertising. Content includes Serie A matches.

Spotify: More real-world traction points. After getting a deal to sell its subs at Swedish Pressbyrån and 7-Eleven stores in September, it’s now taking it in to Norway’s 7-Eleven and Narvesen stores.

NBC on BT: NBC Universal (NYSE: GE) International TV is licensing its shows to BT (NYSE: BT) Vision, including Heroes, Law & Order, 30 Rock and House, says NMA.

Audioboo desktop: The mobile audio upload service is adding web-based recording an upload to its site on Wednesday, CEO Mark Rock tells TheNextWeb.