Twitter Now Using Text Messages To Help Brands Connect With Consumers

4INFO Twitter SMS Example

Now companies can make following them on Twitter as easy as sending a text message to a short code, thanks to a new service developed by 4INFO and Twitter. Release.

The advertising service follows a trial 4INFO conducted on its own, which was intended on getting Twitter’s attention. Apparently, it worked. 4INFO’s CEO Zaw Thet told mocoNews in an email: “The initial results were very promising, but we both wanted to make the user experience better and seamless. This is the result.” As for Twitter, the announcement may mark the beginning of a new revenue stream for the company using SMS, however, Thet declined to comment on the financial arrangement between the two companies.

4INFO is calling the service “Text-to-Twitter advertising,” which can be used by both publishers and advertisers, who want users to sign-up for their Twitter feeds via SMS. 4INFO said it works fairly easily because most people have already registered their phone number with Twitter, so it can associate the text message with the person’s Twitter account. If a user doesn

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